Save the Turtles
Problem
Every time someone orders a product online, a sea turtle dies of suffocation from trash...well, almost. It costs money for companies to supply durable packaging for products. It takes time, energy and space for customers to manage the trash. It hurts all other living beings on earth who have to live with the consequence of our desire for convenience. How would you reimagine a system that can help reduce single-use packaging from e-commerce?
Personas
Savannah Roche, 52
Savannah is a grandmother that cooks food for the neighborhood. She lives with her son and his family. She likes to tell her grandchildren stories of how she moved to America.
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Tech Experience: ►
Environmentalist: ►►►
Kyan Cowan, 34
Kyan is an accountant who spends most his hours in his office. He orders lunch everyday and orders most of his necessities to be delivered to his home.
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Environmentalist: none
Mared Bellamy, 21
Mared is an environmentalist who volunteers her time finding ways to protect the environment. She recently wrote a paper on eco-friendly products.
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Environmentalist: ►►►►►
Ifrah Justice, 36
Afrah is a stay-at-home mom. She enjoys yoga in the morning and taking her children to the park in the afternoons.
Budget: ►
Tech Experience: ►►
Environmentalist: ►►
Process
Plan of Action: Reimagine a system that can help reduce single-use packaging from e-commerce.
Wireframes
DESCRIPTION OF WIREFRAME
LIST OF NEEDS
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Color and Inspiration
COLOR AND INSPO DESCRIPTION
INSPO NAME
Font: Font name
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Colors:
Initial Designs
DESCRIPTION OF INITIAL DESIGNS
User Testing
DESCRIPTION OF USER TESTING
My grandchildren doesn't know what it's like to not have the luxuries they have today. If I can learn to save, they can learn it too.
Savannah R.
I'm very busy but want to do good by our planet. Maybe there's an easy way to do it.
Kyan C.
This would be a great way to help the environment and spread the word.
Mared B.
I just want to set a good example for my kids.
Ifrah J.
Final Design
FINAL DESIGN DESCRIPTION
LIST OF UPDATES
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